Collaborative filtering systems based on ｛user-document｝ matrix are effective in recommending web documents to user. But they have a shortcoming of decreasing the accuracy of recommendations by the first rater problem and the sparsity. This paper proposes the automatic preference rating method that generates user profile to solve the shortcoming. The profile in this paper is content-based collaborative user profile. The content-based collaborative user profile is generated by combining a content-based user profile with a collaborative user profile by mutual information method. Collaborative user profile is based on ｛user-document｝ matrix in collaborative filtering system, thus, content-based user profile is generated by relevance feedback in content-based filtering systems. After normalizing combined content-based collaborative user profiles, it automatically rates user preference by reflecting normalized profile in ｛user-document｝matrix of collaborative filtering systems. We evaluated our method on a large database of user ratings for web document and it was certified that was more efficient than existent methods.