In this work, the effect of composite couplings and mass distributions on hub loads of a hingeless rotor in forward flight is investigated. The hingeless composite rotor is idealized as a laminated thin-walled box-beam. The nonclassical effects such as transverse shear and torsion warping are considered In the structural formulation. The nonlinear differential equations of motion are obtained by applying Hamilton’s principle. The blade responses and hub loads are calculated using a finite element formulation both in space and time. The aerodynamic forces acting on the blade are calculated using the quasi-steady strip theory. The theory includes the effects of reversed flow and compressibility. The magnitude of elastic couplings obtained by MSC/NASTRAN is compared with the classical pitch-flap($delta$$_3$) coupling. It Is observed that the elastic couplings and mass distributions of the blade have a substantial effect on the behavior of $N_{b}$ /rev hub loads. About 40％ hub loads is reduced by tailoring or redistributing the structural properties of the blade.e.