Axial fans are widely used for automotive engine cooling device due to their ability to produce high flow rate to keep engine cool. At the same time, the noise generated by these fans causes one of the most serious problems. Especially, engine cooling fan noise in idle condition of a car is noticeable. Therefore. the high efficient and low-noise fan is seriously needed. When a new fan system is designed, system resistance and non-uniform inflow are the key factors to get the high performance and low noise fan system. In this study, aerodynamic and acoustic calculations are carried out on the automotive cooling fan and system. Effects of various design parameters are studied through the free wake analysis and experiments. Better performance and noise characteristic are obtained for the new design fan using the methodology. Furthermore through the modification of the fan system geometry parameters, the fan system produce more flow rate and become less noisy.