Recent paradigm in technology shifts from object-based technology to environment-based technology. Issue here is interaction among humans and the world around humans. The world we consider includes natural and artificial "space." Interactive technology, which explore holistic interactions based on "Mom (embodiment)," suggests a good starting point for exploring this issue. Soft engineering, "Mom," holistic interactions, tangible space, ubiquitous computing, science of emotion, and interactive media are key concepts in interactive technology. Interactive tangible media "iT_Media" is proposed to explore and synthesize these ideas. Interactive technology initiative (ITI) is an interdisciplinary research group to search for the proper technology and the proper way of implementing technology: "interactive technology" or "soft engineering." Some experimental activities conducted by ITI are presented in this paper.tal activities conducted by ITI are presented in this paper.