To ensure competitiveness in the modern automotive market, material arrangements and information managements should be performed concurrently with new car developments. In automotive general assembly shops, thus, new business workflow and supporting environments are inevitable to reduce the manufacturing preparation time in developing a new car in the manner of concurrent and collaborative engineering. Since complete material arrangements for a whole general assembly system is a huge and complex job, several planners should execute their planning jobs and share information. Therefore, each planner should provide others with his/her results with continuous on-line communication and cooperation. Digital automotive general assembly factory is useful the performing concurrent and collaborative engineering and is essential for material arrangements and information managements systems. In this research, we constructed a sophisticated digital factory of an automotive general assembly shop by measuring and modeling through the parametric 3-D CAD, and a web-based system for concurrent and collaborative material arrangements for automotive general assembly via 3D mock-up is developed. By the digital general assembly shop and developed web-based system, savings in time and colt of manufacturing preparation activities are possible, and the reliability of the planning result Is greatly improved.