- 공급기업의 관점에서 본 B2B e-marketplace의 성공요인
- ㆍ 저자명
- 황하진,김정아,Hwang. Ha-Jin,Kim. Jung-A
- ㆍ 간행물명
- 정보시스템연구
- ㆍ 권/호정보
- 2004년|13권 2호|pp.65-88 (24 pages)
- ㆍ 발행정보
- 한국정보시스템학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study is intended to identify success factors which influence the performance of the B2B e-marketplaces.Thestudyisfocused on the supply companies and conducted to provide local small businesses with guidelines to improve their competitiveness and to develop appropriate business strategies in the digital economy age. Based on the literature review, four characteristics which influence the performance of B2B e-marketplaces are identified. Such characteristics as strategic, operational, organizational, and product/service properties are then utilized to develop the survey questionaire. The data collection is first performed through e-mail and, after finding out the response rate was too poor to analyze the results, followed by visits to the companies which participate in e-marketplaces. SAS 8.1 is used for the data analysis. Demographic analysis is conducted to generate the general information of the companies responded, and factor analysis is performed for the validity test. Finally, multiple regression is used for the hypothesis testing. This study is expected to contribute to find out critical factors for the success of B2B e-marketplaces and suggest guidelines for local small businesses to develop an appropriate e-business strategy to improve their competitive position.