MlAB(magnetically impelled arc butt) welding is a sort of pressure welding method by melting two pipe sections with high speed rotating arc and upsetting two pipes in the axial direction. The electro-magnetic force, the driving force of the arc rotation, is generated by interaction of arc current and magnetic field induced from the magnetic flux generator in the welding system. In this study, an openable coil system for the generation of magnetic flux and a 3-dimensional numerical model for analyzing the electro-magnetic field were proposed. Through the fundamental numerical analyses, a magnetic concentrator was adopted for smoothing the magnetic flux density distribution in the circumferential direction. And then a series of numerical analysis were performed for investigating the effect of system parameters on the magnetic flux density distribution in the interested welding area.. Numerical quantitative analyses showed that magnetic flux density distribution generated from the proposed coil system is mainly dependent on the exciting current in the coil and the position of coil or concentrator from the pipe outer surface. And the gap between pipe ends and arc current are also considered as important factors on arc rotating behavior.