The effect of incidence angle on the endwall heat (mass) transfer characteristics within a turbine rotor cascade passage has been investigated by employing the naphthalene sublimation technique. The experiments are carried out at the Reynolds number of $2.78{ imes}10^5$ for two incidence angles of -5 and 5 dog. The result shows that the incidence angle has a considerable influence on the transport phenomena over the endwall. The positive incidence angle tends to promote development of the pressure-side leg of a leading-edge horseshoe vortex. The endwall thermal load is augmented by 7.5 percents at i = -5 deg but is reduced by 2.5 percents at i = 5 deg, in comparison with that at the design condition.