A PVC membrane electrode for lead ion based on 1-phenyl-2-(2-quinolyl)-1,2-dioxo-2-(4-bromo) phenylhydrazone (PQDBP) as ionophore was demonstrated. The optimum composition of the membrane was 30 wt% poly(vinyl chloride), 60 wt% dibutyl phthalate as a plasticizer, 4 wt% ionophore and 6 wt% sodium tetraphenylborate as additive. The electrode exhibits a Nernstian response (28.7 mV decade$^{-1}$) for Pb$^{2+}$ over a wide concentration range (1.0 ${ imes}$ 10$^{-1}$ to 1 ${ imes}$ 10$^{-6}$ M) with a detection limit of 6.0 ${ imes}$ 10$^{-7}$ M. This sensor has a short response time and can be used for at least 2 months without any divergence in potentials. The proposed electrode could be used in a pH range of 3.0-6.0 and revealed good selectivities for Pb$^{+2}$ over a wide variety of other metal ions. It was successfully applied as an indicator electrode for the potentiometric titration of lead ion with potassium chromate and for the direct determination of lead in mine.