Normalized cross-correlation (correlation coefficient) is a useful measure for pattern matching in PIV (Particle Image Velocimetry) analysis. Because it does not have a corresponding simple expression in frequency domain, several fast but inexact measures have been used. Among them, three measures of correlation for PIV analysis and the normalized cross-correlation were evaluated with a sample calculation. The test revealed that all other proposed correlation measures sometimes show inaccurate results, except the normalized cross-correlation. However, correlation coefficient method has a weakpoint that it requires so long time for calculation. To overcome this shortcoming, a fast and exact method for calculating normalized cross-correlation is suggested. It adopts Fast Fourier Transform (FFT) for calculation of covariance and the successive-summing method for the denominator of correlation coefficient. The new algorithm showed that it is really fast and exact in calculating correlation coefficient.