We have designed a novel single cell gap transflective display associated with dual orientation of the liquid crystal. Owing to hybrid alignment in reflective part, the effective cell retardation value becomes half of cell retardation value in transmissive part where the LCs are homogeneously aligned. This study shows the possibility to manufacture the transflective display with a single gamma curve for reflective and transmissive region. The new device shows a high image quality with relatively easy fabrication.