In this paper, we proposed watermarking algorithm based on wavelet transform. Discrete wavelet transform is involved to calculate additive energy strength. Considering imperceptibility, after computing contrast and texture sensitivity in gray-level image, we inserted watermark with variable weight due to the feature of coefficient block. Consequently, applying human visual system, the experimental results showed that the proposed algorithm satisfied the properties of robustness and imperceptibility that are the major conditions of watermarking.