Auxiliary address pulse driving scheme is proposed for controlling and improving the color temperature of the 42-inch WVGA ac-plasma display panel (ac-PDP) without sacrificing total luminance. Under a white-background, the color temperature of 42-inch ac-PDP is improved by about 1,700 K, whereas under a black-background, the color temperature of 42-inch ac-PDP is improved by about 3,200 K. In addition, by properly controlling the luminance in the R, G, and B cells, the color temperature of 42-inch ac-PDP can be raised from 5,827K to 10,705K.