In this paper, heat and mass transfer characteristics through experimental and numerical study are extensively investigated in steam reforming reactor under given operating conditions. In order to get simulated data at outlet of the reformer, heterogeneous reactor model is incorporated. As the reaction also takes place in porous media, two medium approach is used to take into account thermally non-equilibrium phenomena between catalyst and bulk gas. From various parametric studies, significance of heat transfer is emphasized in steam reforming reaction.