This paper presents design of a vehicle stop-and-go cruise control strategy based on analyzed results of the manual driving data. Human drivers driving characteristics have been investigated using vehicle driving data obtained from 100 participants on low speed urban traffic ways. The control algorithm has been designed to incorporate the driving characteristics of the human drivers and to achieve natural vehicle behavior of the controlled vehicle that would feel comfortable to the human driver under low speed stop-and-go driving conditions. Vehicle following characteristics of the cruise controlled vehicle have been investigated using a validated vehicle simulator and real driving radar sensor data.