The purpose of this study was to design the ideal student uniform for improving the university image which is related to ideal PR (Public Relations). The results of this study were as follows: Firstly, as for the matter of UIP(University Identity Program), the uniform must transfer the university image. Using the UIP symbol color, the uniform is harmonious with university environment, and should be properly expressed visual image of the university. Secondly, the symbol which expressed the tradition and the spirit of the university was the very important factor to transfer its unique university identity and image of the university in the uniform design. The symbol which comes from the character or textile prints of the university symbolic flower or animals should transfer the consistent and unique design of university identity. Thirdly, the uniform has to be designed considering of the fashion trend as well as the essential factors for the uniform, considering such as functional, beautiful, symbolic aspects. In designing the uniform, fashion trend should be considered to combine the students and the uniform users to be one. As mentioned above, the uniform design which is suggested on this study should be helpful for the improvement of the university status and the reinforcement of the university PR.