Determination method of optimum feeding point for the PIFA type internal antenna for the mobile phone handset was studied. Fundamental theory is that radiated gain is basically depended upon the electric field strength between PIFA conductor and ground plane. Feeding point, slit configuration, material and structure of carrier are main factors fur the PIFA performances. It is shown that maximum electric field strengths of other feeding points decrease in -2dB to -10 dB than optimum point. Ansoft HFSS EM simulator was applied to determine the best feeding point for 2 models of Samsung Electronics mobile phone handset.