In this paper, the decision method of optimal sub-band which is supposed to embedded watermark incorporating fuzzy inference into transform-based watermarking is proposed. After performing the DCT, maximum variation of human visual properties, such as text degree, contrast sensitivity function is calculated, and by using these, membership function is generated. After embedding the watermark to the selected bands obtained from fuzzy inference, performance of imperceptibility and robustness are evaluated. In order to testify the proposed scheme, such attacks as JPEG, filtering, cropping are utilized. and in addition, by using an AWGN channel of OFDM/QPSK system, PSNR as well as correlation are calculated, and finally evaluated the performance.