The increase in international logistics market and various customer demands emphasize the importance of Multimodal Transportation, and that market is continuously keeping growing. In order to ensure competitive superiority in a market of such infinite competition, service that can satisfy each individual customer by considering various customer characteristics, has become an issue. Thus, through the aspect of service, in order to improve customer satisfaction, growing factors of Multimodal Transportation Route was studied in this research. For this research, first of all main service factors that affect the growth of Multimodal Transportation were seized by literature survey and positive research. Then, by using these factors a methodology that enables individual customers to assess Multimodal Transportation Route was studied. Through this research, individual customers can acquire objective assessment data and Multimodal Transportation companies can seize what factors are considered as important by their customers.