- P2P파일공유에서 신뢰가 고객만족과 재이용의도에 미치는 영향
- ㆍ 저자명
- 조철호,강병서,Cho. Chul-Ho,Kang. Byung-Suh
- ㆍ 간행물명
- 品質經營學會誌
- ㆍ 권/호정보
- 2006년|34권 2호|pp.33-47 (15 pages)
- ㆍ 발행정보
- 한국품질경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study was designed to examine the casual relationships among trust evaluation factors, trust, customer satisfaction, and re-use intention in the P2P file sharing service. We applied structural equation model to test the hypotheses and research model. As a result of this study, trust evaluation factors affect trust and customer satisfaction and both of trust and customer satisfaction affect re-use intention respectively and significantly. Also trust affects customer satisfaction significantly. Specifically, trust was empirically confirmed as one of the important factors preceding customer satisfaction and re-use intetion in the P2P file sharing service. Therefore, this study shows that trust is important factor that P2P companies have to emphasize to raise user satisfaction and performance.