In this study, we investigated characteristics of sex-role stereotyping on 150 award-winning and traditional fairy tales (42 award-winning and 108 traditional fairy tales). The results were as follows: The depiction that female characters were rewarded for skills and competence, not for beauty, appeared more frequently in traditional fairy tales than in award-winning ones. Women were portrayed frequently as docile and passive in traditional fairy tales than in award-winning ones. Also, it was more frequently shown in award-winning tales than in traditional ones that male and female characters participated non-equally in physical activities.