- 인터넷 구두 치수실태 조사 -착용자 및 제화업체 조사를 중심으로-
- ㆍ 저자명
- 한현정,전은경,장은영,Han. Hyeon-Jung,Jeon. Eun-Kyung,Chang. Eun-Young
- ㆍ 간행물명
- 한국의류학회지
- ㆍ 권/호정보
- 2006년|30권 8호|pp.1234-1241 (8 pages)
- ㆍ 발행정보
- 한국의류학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study was to identify the sizing problems for shoes, and provide improvement information for shoe industries in internet shopping mall. For this, the study was conducted through a survey with 611 young women consumers from late 10s to late 20s. In addition, we investigated the actual conditions of shoe size system from manufacturers and vendors of internet shopping mall. On the survey from consumers, it was revealed that the main reason which makes the consumers hesitate to purchase is the difference between the image or size shown by the monitor and the actual product. Also, the problem was substantiated through status of internet shoe vendors. Moreover, it was found that consumers rarely have the knowledge of the letter sizes for the foot girth at purchasing shoe. To overcome the problems of shoe size system in internet shopping industry, the new sizing system that both consumers and vendors can satisfy is needed immediately.