Up to now, several mathematical theories based on strain energy functions have been developed for rubber materials. These theories, coupled with the finite element method, can be used very effectively by engineers to analyze and design rubber components. However, due to the complexities of the mathematical formulations and the lack of general guidelines available fur the analysis of rubber components, it is a formidable task for an engineer to analyze rubber components. In this paper a method for predicting strain energy functions - Neo-Hookean model and Mooney-Rivlin model - from the hardness using the empirical equation without any experiment is discussed. First based on the elasticity theories of rubber, the relation between stress and strain is defined. Then for the butyl rubbers, the model constants of Neo-Hookean model and Mooney-Rivlin model are calculated from uniaxial tension tests. From the results, the usefulness of the empirical equation to estimate elastic modulus from hardness is confirmed and, fur Mooney-Rivlin model, the predicted and the experimental model constants are compared and discussed.