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An Analysis of Consumer Preferences among Wireless LAN and Mobile Internet Services
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  • An Analysis of Consumer Preferences among Wireless LAN and Mobile Internet Services
  • An Analysis of Consumer Preferences among Wireless LAN and Mobile Internet Services
저자명
Ahn. Ji-Woon,Lee. Jong-Su,Lee. Jeong-Dong,Kim. Tai-Yoo
간행물명
ETRI journal
권/호정보
2006년|28권 2호|pp.205-215 (11 pages)
발행정보
한국전자통신연구원
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

Wireless data communication (WDC) services are increasingly penetrating the market. The two main alternative WDC technologies are wireless LAN and mobile Internet. Services based on these technologies display differences in quality attributes such as terminal device, data transmission speed, pricing scheme and so on. How consumers choose between these two alternatives will be determined by their preferences regarding such quality attributes. In turn, their preferences will affect the evolution of WDC services and related technologies. This study employs a conjoint analysis of consumer valuations of quality attributes of wireless LAN and mobile Internet services. Respondents rate hypothetical service alternatives featuring various combinations of quality attributes. By estimating consumer willingness to pay for the attributes of WDC services, the authors predict the evolution of WDC services and related technologies along various quality dimensions, make a comparison with the results of a previous study, and draw policy implications for national-and company-level R&D strategies.