Novel organic dyes, JK-34, JK-35 and JK-36 containing bis-dimethylfluorenyl amino coumarin unit are designed and synthesized. Nanocrystalline TiO2 dye-sensitized solar cells were fabricated using these dyes. Under standard global AM 1.5 solar condition, the JK-34 sensitized cell gave a short circuit photocurrent density of 10.05 mA cm?2, open circuit voltage of 0.65 V, and a fill factor of 0.68, corresponding to an overall conversion efficiency η of 4.54%. We found that the power conversion efficiency was shown to be quite sensitive to the structural modifications of bridging thiophene moiety.