The purpose of this study is to develop a fashion show model as a local festival program by designing the costumes of Chosun dynasty from later 16th century to early 17th century and planning a fashion show. The designed costumes are based on the life of the representative poetess, Maechang Lee, from Buan-gun, Jeollabukdo. The planning of the fashion show consists of seven stages, that is, finding a theme, composing the story, designing costumes, choosing music, planning intermission events, producing visuals and booklet, and directing model performances. This paper focuses mainly on finding a theme, composing the story, and designing costumes.