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  • 유보가격 보고 메커니즘을 이용한 협상거래 지원시스템 효율 증대 방안 연구
  • The Study of Reserve Price Reporting Mechanisms: A New Mechanism for Negotiation Support Systems
저자명
샹웨이,권성우,리이준,유병준,Shang. Wei,Kwon. Seung-Woo,Lie. Yi-Jun,Yoo. Byung-Joon
간행물명
경영정보학연구
권/호정보
2007년|17권 1호|pp.59-76 (18 pages)
발행정보
한국경영정보학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

Information and Communication Technologies (ICT) changed our everyday business drastically. Business routines have been transformed to online activities. New theories and models were developed for the brand new online environment. For online negotiations, however, the research on new mechanisms is not enough, especially for bilateral distributive negotiations. A reserve price reporting mechanism (RPR) together with its extended version (ERPR) is proposed in this paper. The key improvement of reserve price reporting mechanisms is to let the negotiators report their reserve price to a third-party system before they actually start the negotiation. A prototype of this RPR system is developed and a lab experiment is conducted to test the performance of the two mechanisms compared with traditional direct bargaining (TDB) mechanism. The results of the experiment support that the reserve price report mechanisms proposed are more efficient than the traditional one in several dimensions including social welfare.