Hotels had main functions of providing lodging and food and beverages in the past but hotels theses days have been changing fast to satisfy changes of social paradigm. Hotels are providing various services and further more they are places to represent certain local culture by various ways including improved entertaintment factors. accommodating combined purpose, enhancing characteristics and unique factors. These new trials can be analyzed as concepts of pursuing variety, sensual expression and pursuing originality. The concept of hotel shows new trend of expressions in design by the changes. These trends of expressions can be characterized with differentiation, sameness, heterogeneity, combination and time frame. In this study, by analyzing cases that these characteristics we applied for expanding the range of understanding toward new application method and expect to be applied to appropriate design concept of hotel culture in the future.