This paper proposes the novel flux barrier that built in q-axis in rotor of IPM type BLDC motor. The novel flux barrier aims to reduce the motor vibration with reduced cogging torque and lessened torque ripple by the sinusoidal waveform distribution of the flux generated in the permanent magnet. For optimization of the novel flux barrier, the Taguchi method is effectively employed which considered multiple objective quality characteristics, such as cogging torque, average torque and efficiency. The result of proposed model compare with the initial model and it is verified by 2D finite element method (FEM) results.