- 베이커리 경영상의 애로사항이 영업과 직무 불만족에 미치는 영향에 관한 연구 - 제주 지역 자영 베이커리 경영자를 대상으로 -
- ㆍ 저자명
- 오명철,오창경,양태석,Oh. Myung-Cheol,Oh. Chang-Kyung,Yang. Tai-Seok
- ㆍ 간행물명
- 한국조리학회지
- ㆍ 권/호정보
- 2007년|13권 1호|pp.179-191 (13 pages)
- ㆍ 발행정보
- 한국조리학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This paper aims to improve management and make the bakery business stable by investigating the difficulties in bakery management and the current management conditions of bakery businesses. Using Windows SPSS 11.0, the bottleneck in bakery management and its influence on sales and job satisfaction were analyzed. Besides, a regression analysis was conducted to investigate the effect of difficulties in bakery management on sales and job satisfaction. According to the analysis, a total of 44 variables were observed as the difficulties in bakery management. Among them, 34 variables were caused by 7 factors: facility, product, employee, finance, production, external advertisement. In the regression analysis, it has turned out that the difficulties in management had influence on sales dissatisfaction in facility, product, employee, finance, production, and external factors. Especially, employee factor turned out the most influential one on sales dissatisfaction. Furthermore, it has turned out that the bottleneck in management had influence on job dissatisfaction in all 7 factors. Above all, the external factor turned out the most influential one.