In this paper, finite element modeling was performed for vibration analysis of a rotor system installed in sunroof motor, and analysis process was developed for natural frequency and unbalance response analysis. At the same time, to reduce analysis modeling error caused by the difference between analysis and measured values, finite element model updating was conducted using an optimization algorithm, i.e. hybrid genetic algorithm and simulated annealing (HGASA) method. For this end experimental modal test was carried out and by using the measured frequency response function (FRF), model updating was performed considering both cases where core coil was removed and included. And acceptable result was obtained. Also, dynamic property coefficient of bush bearing which influences vibration response of the rotor system was estimated.