There have not been many studies which considered both quantitative and qualitative location factors on the issues of site selection problems for a fish farm. This study develops AHP(analytic hierarchy process) model to resolve site selection problem for a fish raising farm by using quantitative and qualitative factors. In order to evaluate the validity of the location factors found in the literature review, the study used advice from fish raising farmers and related academic experts. Four major factors have been selected as economic factors, social factors, natural environmental factors and infrastructures. An AHP structural diagram has developed by considering the factors and potential sites proposed for fish farming. Through the survey on the preference of factors and potential sites, pairwise comparison matrices have been estimated and used to calculated the relative weights of each potential site. The AHP model process shown in the study can be applied to resolve site selection problems for fish raising farmers.