Nowadays, as it goes on digitalization of the broadcasting and the convergence of the broadcasting and communications , it has been developed into the ubiquitous individual media consuming pattern which can easily and comfortably consume the favorite contents through any devices at anytime and/or anywhere. For this, in this paper, we propose personalized broadcasting service that can provide a convenient access of the contents that users want to watch at anytime by considering the user preference and consumption characteristics as well as an efficient browsing and watching of the particular program segments more advanced than the data broadcasting services. Moreover, it is implemented the TV-Anytime standard based on personalized broadcasting terminal platform by us. The developed services and terminal will used on broadcasting environment in which many services and the contents. The result of that is the broadcasters/service providers and content providers can provide differential broadcasting services which is suitable to each user such as personalized broadcasting service in near future.