The national product identifier(NPI) currently used in the national product asset management system does not accommodate ISO or EPC standards due to the limitation of tag memory. For this reason, we propose a new NPI which accommodates not only ISO item identification standards but also the memory capacity of ISO tags. First of all, memory structures of ISO/IEC 18000-6C and EPC tags are analyzed from the view point of product identifier structure. Second, ISO/IEC 15459 and EPC identification standards as item identifier structures for the product asset management are analyzed. Third, based on these analyses, the NPI used for the current RFID-based product asset management system is analyzed and its problems are presented. Finally, a new NPI structure is proposed suitable for ISO/IEC 18000-6C and ISO/IEC 15459.