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다국적기업의 현지화를 위한 경영문화 연구 - 베트남 진출 네슬레와 삼성전자의 사례 비교 -
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  • 다국적기업의 현지화를 위한 경영문화 연구 - 베트남 진출 네슬레와 삼성전자의 사례 비교 -
저자명
이승영,김현철,Lee. Sing-Young,Kim. Hyoun-Chul
간행물명
통상정보연구
권/호정보
2007년|9권 4호|pp.375-393 (19 pages)
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한국통상정보학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The purpose of this study is to define the different stage of global management cultures for localization from the case study of two respective multinational corporations, Nestle and Samsung Electronics invested in Vietnam, and then to find out on how Korean multinational corporations can reduce the gap of global management culture compared to global multinational corporations. In fact, Samsung has been pretty much being on a right track from the global marketing management perspective, however still stand at the beginning stage in terms of leading the global corporate culture. In comparison to Nestle with over 130 years of worldwide business experience, Samsung Electronics having only a decade global experience as a Korean multinational corporation has been found to have an obvious gap in terms of globalization which is mainly caused by global corporate culture. Even though it doesn’t seem realistic for Korean multinational corporations to immediately catch up the gap of global corporate culture against global multinational corporations with long years of global experiences and history, Korean multinational corporations need to track the foot print of every steps of globalization particularly focused on the local management culture of global multinational corporations, so that they will be able to shorten the timing to develop the true meaning of global corporate culture being evolved from the Korean management style.