This paper intends to develop an performance evaluation framework of e-trade. The Korea e-trade has been largely attracting many research communities because it brings about e-trade platform which is happening at the early stage of information system maturity. It is true that many research works have been focusing on development issues in e-trade but not much works have been done in e-trade performance study. This paper suggests an e-trade performance framework based on both field and literatures surveys. In addition, an factor analysis model has been introduced to determine that the suggested factors are empirically supporting the hypotheses in the model. Since this paper is opening up many research issues in e-trade performance study many research group could participate in this research area.