The elliptic conceptual second moment model for turbulent heat fluxes, which was proposed on the basis of elliptic-relaxation equation, was applied to calculate the turbulent heat transfer in an axially rotating pipe flow. The model was closely linked to the elliptic blending model which was used for the prediction of Reynolds stress. The effects of rotation on the turbulent characteristics including the mean velocity, the Reynolds stress tensor, the mean temperature and the turbulent heat flux vector were examined by the model. The numerical results by the present model were directly compared to the DNS as well as the experimental results to assess the performance of the model predictions and showed that the behaviors of the turbulent heat transfer in the axially rotating pipe flow were satisfactorily captured by the present models.