- 건강검진 일반수가 비선형가격체계간 이익비교에 관한 연구
- ㆍ 저자명
- 곽영식,백수경,윤경재,Kwak. Young-Sik,Paik. Soo-Kyung,Yoon. Kyung-Jae
- ㆍ 간행물명
- 보건행정학회지
- ㆍ 권/호정보
- 2008년|18권 3호|pp.128-146 (19 pages)
- ㆍ 발행정보
- 한국보건행정학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Nonlinear pricing abounds in practice because it is a potentially powerful pricing method to explore consumer surplus. The various forms of nonlinear pricing are feasible within a given industry. In this context, it is important for manufacturers and retailers to understand which nonlinear pricing scheme is appropriate to apply in their specific situation and which nonlinear pricing schedule is the most profitable in their market situation. Although the merits of nonlinear pricing are well documented, the attempt to apply nonlinear pricing in medical service has been relatively rare. The researcher aims to try to full this gap by applying a practice-oriented simulation model to health examination data. We compare the sales volumes among nonlinear pricing scheme such as n-block tariff, two-part tariff, and uniform pricing. We found that n-block tariff outperforms two-part tariff and uniform pricing.