Many urban people are attracted to the recreational opportunities and attractions of rural areas, such as beautiful scenery, lakes, mountains, forests, and resorts. Furthermore, rural development planning increasingly emphasizes the integration of resource extractive industries with non-market-based recreational and amenity values. This article outlines a method to estimate an amenity level of rural areas such as natural amenities index and shows the relation of the natural amenity and population growth. The results revealed that natural amenity classifying each region can be explained with geographical characteristics, temperature-humidity, and sunshine duration time. In analysis with population, natural amenity does not exactly explain that but can be one of the important factor of population change.