The purpose of this study was improving the rheology properties of dentifrice by finding optimum binders polymer system which consists of carboxymethylcellulose (CMC), carbomer, and Mg/Al silicate. Response surface methodology (RSM) was employed to investigate the correlation between polymers and rheological properties of dentifrice and to optimize responses. Rheological properties were measured with oscillatory rheometer. As a result, it was identified that gel strength and yield stress were dependent on contents of CMC and carbomer and CMC caused long stringiness of dentifrice. And springness of dentifrice was dependent on contents of CMC and Mg/Al silicate. Optimum components proportion of polymers and silicate were obtained by responses optimization process. According to determined optimum components proportion, it was possible to observe a dentifrice with improved rheological properties.