To improve the luminous efficacy of PDPs, an AC PDP with new metal electrode structure is suggested. Operating voltage margin, power consumption, luminance, luminous efficacy, addressing jitter and ICCD image of test panel with proposed structure are measured, to compared with performances of the conventional ITO structure and proposed structures. To enhance luminous efficacy, we designed new structure which have asymmetric metal electrode structure. The experimental results show that the suggested structure shows luminance to maximum 89% and luminous efficacy to maximum 107% compared with conventional ITO standard structure. In addition, proposed structures with asymmetric electrode show low power consumption by $2{sim}3%$, high luminance by $5{sim}7%$, and high luminous efficacy by $2{sim}3%$ compared with proposed symmetric electrode structures.