In this paper, adaptive watermarking algorithm which based on fuzzy reasoning and hybrid scheme is presented. To enforce the time and space complexity, hybrid scheme which utilize a color information as well as visual characteristics is also addressed. Proposed approach have double-aim: in first to use the visual characteristics so as to enforce the robustness of watermarking, and in second to select the optimal sub-band which is to be embedded a watermark. One of the principal advantage is that this approach involved the fuzzy inference module which is designed to select an optimal sub-band from the DWT coefficient blocks. In order to demonstrate the effectiveness of proposed algorithm, some numerical experiments of robustness and imperceptibility are evaluated with respect to such attacks as JPEG compression, noise and cropping.