As the innovative IT are being developed and applied in the e-business environment, firms are recognizing the fact that amount of customer information is providing care competitive edge. However, sensitive privacy information are abused and misused, and it is affecting the firms to require appropriate measures to protect privacy information and implement security techniques to safeguard carparate resources. This research analyzes the threat of privacy information exposure in the e-business environment, suggest the IPM-Trusted Privacy Policy Model in order to resolve the related problem, and examines 4 key mechanisms (CAM, SPM, RBAC Controller, OCM) focused on privacy protection. The model is analyzed and designed to enable access management and control by assigning user access rights based on privacy information policy and procedures in the e-business environment. Further, this research suggests practical use areas by applying TPM to CRM in e-business environment.