As competition shifts from being a company oriented one to a supply chain oriented, an effective SCM(supply chain management) becomes a necessary strategy for any successful businesses. But, it is not easy to form a successful SCM, because the individual desire of participants conflict with others. These desires affect the performance of SCM and cause waste of cost and time. Analyzing a supply chain of discount retailers, this paper eliminates idle time and improves the process with rearranging the reorder closing time(reorder point). For win-win strategy, this work reveals the reorder closing time is an important factor. It is possible to reduce cost and time on the entire SCM process by just changing the ordering time.