This study investigated composition elements and estimation of image in lobby from user viewpoint that is the central space of local cultural institution, and spectator mainly utilizes. Progress process of study develops investigation device including literature investigation, professional panel and lobby space image measurement tool through on-the-spot probe and, executed supporting research to spectator. As the result of the study, first, lobby space image exerts absolute effect to local cultural institution image-building, and is grasped on constituent that floor, ceiling, entrance and lighting and decoration is important in image-building of lobby space. Second, the image of the important lobby space was grasped in order of convenient image(M = 3.98) bright image(M = 3.87), and cozy image(M = 3.80). Third, the results on investigating semantic structure of the lobby image, emotional factor, styling factor, spatial factor, and peculiar factor are composed of important factors that decides image of lobby space. Fourth, as the result of image analysis for lobby space, the degree of satisfaction for the local cultural institution was entirely low against the importance. In particular, the image for convenience, individuality, locality and dignity was not sufficient in all the three places. Therefore, lobby design of local cultural institution shall also suggest more various lobby space image from culture oriented viewpoint.