Recently the program of direct payment for rural landscape conservation attracts great interests as it may help disadvantaged rural people. Recognized the effect of the program to improve the rural landscape and economy, it has been suggested that the program of direct payment for rural landscape conservation should be expanded. This paper presents the measures and status of Environmental Stewardship, the direct payment program for landscape conservation in England, as following; 1) rural development policies in UK organized under EU, 2) measures and agreements for rural landscape management, 3) the statues of ES enforcement. We sampled a pilot farm, surveyed inside and outside landscape of the farm, and interviewed local government officers and farmers in order to find policy implication.