- Top 뮤직 10 정액제 상품 타겟팅 개선을 위한 결합모델 개발
- ㆍ 저자명
- 전희주,이재영,Chun. Heui-Ju,Lee. Jae-Yeong
- ㆍ 간행물명
- 經營 科學
- ㆍ 권/호정보
- 2008년|25권 2호|pp.13-23 (11 pages)
- ㆍ 발행정보
- 한국경영과학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
Top music 10 is a additional service product of the A mobile telephone company. Up to now, A company is just selling it by outbound TM to customers which visit any contents of Top Music 10. In this paper, we proposed a targeting method combining two score models by data mining. The proposed combining model is to find customers more likely to respond to outbound TM. The proposed targeting method is expected to improve both from 32.8% to 44.0% in the response rate and from 54.7% to 61.4% in the retention rate.