Combined phase transformation and heat transfer was considered on the simulation of hot press forming process, using material properties modeler, $JMatPro^{(R)}$ and a finite element package, $DEFORM^{TM}$-HT. In order to obtain high temperature mechanical properties and flow curves for different phases, a material properties modeler, $JMatPro^{(R)}$ was used, avoiding expensive and extensive high temperature materials tests. The results successfully show that the strength of hot press forming parts may exhibit different strength in the same parts, depending on the contact of blank with tooling. It was also shown effectively that the strength of the parts can be controlled by designing appropriate cooling paths and coolants. This was shown in terms of different heat convection coefficient in the calculation. Overall, current combination of software was shown to be an effective tool for the tool and process design of hot forming process, although the material modeler needs to be additionally verified by an appropriate set of high temperature materials test.