The lorry based transportation system in korea has many problems such as high domestic logistic cost, environment pollution and road damage etc. Hereupon, the necessity of improvement for national logistics system has been proposed continuously. Therefore we carried out this research through AHP(Analytic Hierarchy Process) to measure relative importance between effect factors and constraint factors and examined the possibility of Modal Shift from lorry transportation to coastal transportation. As the results of this research, the relative priority on modal shift policy enforcement (0.556) is higher than that of maintenance of the present transportation system(0.444).