As the paradigm of communications changes from technology-centered service provision to human-centric services, the future wireless communication systems is expected to be able to provide user-centric customized and optimized services. In order to cope with such paradigm shift in communications, various research activities on next generation mobile communication systems are being carried by a number of international organization and research centers to take initiative in future ubiquitous wireless communication environment. In this paper we propose a generic research and development framework consisting of four different research and development phases, a vision and strategy establishment phase, a service development phase, a service reference model creation phase and future service foresight phase. In particular, we give prospect of future ubiquitous wireless communication services covering different service areas of future life style based on our research frameworks.